Today's journalist is likely to cover the same story for print, broadcast and Internet audiences. Just the same, today’s public relations professional is likely to implement PR, ad campaigns and marketing efforts – and today’s marketing and advertising professionals are expected to leverage the World Wide Web for campaign results.
Indeed, with new media partnerships, the Web 2.0 phenomenon and a public hungry for multimedia, integrated marketing communications has taken the industry by storm. Regardless of the strategies, tactics, disciplines or mediums, the goal is the same: to drive results.
PR Newswire offers a growing suite of marketing solutions for communications professionals that raise visibility with multimedia platforms, digital networks, rich media press releases and more. Whether you practice public relations, marketing or advertising, PR Newswire’s marketing tools and technologies help you offer your clients a competitive advantage.